Creating and Sustaining Brand Equity for LOreal Assignment

Creating and Sustaining Brand Equity for LO square - Assignment ExampleModels like Porters Five Forces have been apply to match the practical aspects with theoretical ones, along with recommendations on a feasible course of action for the company to embrace success in the future. The environment skirt a business comprises of both micro and macro forces that shape up the strategy of the business and also test the viability of the developed strategy in real time. For LOreal, the market has been a mix of favorable and unfavorable forces where the genius of LOreal through its two success recipes- diversification and innovation, changed the tides. The cosmetics industry has been very confused yet open to new offerings and product innovations, keeping in mind the needs of varied consumer groups. Demographically, LOreal was presented with a host of opportunities to come up with mixed products with different ethnic and cultural shades. Cosmetics is an industry which is not limited to just creams. It extends way beyond face products and involves hair and skin care and beauty products. A player who was able to operate through these lines of product width was the one who could sustain itself in the booming cosmetic and beauty product market, which was done rattling well by LOreal. The entire industry, as obvious in the case, is in its growth stage with multiple players entering the battleground. LOreal had been able to honorable its pole position till now because of new product propositions every year to sustain the wave of innovation and tight control over its practicable costs. Yet, the following points emerge out of the industry analysis of cosmetics.